What has the plight of the rhinoceros got
to do with Jean Baudrillard? You may well ask. The famous French philosopher,
who died in 2007, is possibly best known for coming up with an idea so bizarre,
it makes you wonder what he was smoking besides Gauloises. He called this
concept the simulacrum, and it’s so weird, there aren’t many people who can get
their heads around it. Let me try and simplify the thing and put it in a
nutshell.
The simulacrum is not just an imitation of
reality, it becomes reality itself, and the original reality dwindles into the
background and becomes meaningless, and people then relate to the simulacrum
and not to reality. See what I mean?
Now, just the other morning, me and my
buddies were playing pool over at the Sea View. We were discussing the price of
rhino horn.
“If you had a pet rhino,” I said, “would
you cut its horn off and sell it?”
“For sure,” said Cupcake, straightening up
after having sunk his white. “You know what a kilogram of rhino horn fetches
nowadays?”
“Same price as cocaine,” said the other
guy.
“Which is?” I asked, not knowing the price
of cocaine.
“Around $50 000 a kilo.”
“Holy rhino shit!” I said. “That’s like
R350 000! Bring me the chain saw.”
“Except you don’t own a chain saw,” said
Cupcake.
“And where’s your pet rhino?” asked the
other guy, squinting down his cue and dreaming of a 3-in-one ricochet.
“I suppose it’s all about supply and
demand,” I said. “All those Orientals wanting a scarce commodity. The fewer the rhino, the more they’ll pay for
the horns.”
“Basic economics,” said Cupcake.
The other guy struck his white one helluva
shot, which resulted in just about every other ball on the table being
displaced but not one of them ended up in a pocket.
“Basic stupidity,” I said. “These Orientals
are paying 350 grand for a kilo of powdered keratin – the same stuff as your
fingernails are made of.”
“So? It’s not the intrinsic value that
counts. It’s the perceived value, my mate.”
“Just another fucking simulacrum,” said the
other guy.
“Yeah, like that stupid watch of yours,”
said Cupcake, pointing to the other guy’s imitation gold Rolex. “Does that
piece of shit even work?”
“Of course it works. But it loses like two
days in four hours. Doesn’t worry me, though. I don’t wear a watch to tell the
time. Who needs a watch when you got a cell phone? Everybody’s got a cell
phone.”
“So why wear the fucking thing?”
“Image, man, image,” said the other guy.
“It throws people into a state of mental confusion. They can’t work out if it’s
genuine or not; there’s so much fake shit about, you never can be sure of
anything.”
“It’s not a watch you’re wearing,” I said.
“It’s a signifier of something else. Some kind of hyper reality.”
“Yah, that’s how it works for me. People
think it’s probably a fake, but maybe it’s not. Maybe I stole it, and that makes me kind of
dangerous. Or maybe this Rolex is the genuine 50 thousand buck thing, and I’ve
got millions in the bank, even though I look like a loser, And that makes me
super cool, jy weet? Anyway, this watch, which I bought for a hundred buckaroos
at a flea market, makes people treat me with more respect than if I wore some
nondescript watch, or no watch at all.”
“That’s for sure,” I said. “As long as the
Chinese believe in the efficacy of the simulacrum, the demand will far outweigh
the supply. We can say goodbye to the rhino.”
“Not so fast,” said the other guy. “We must
turn the simulacrum to our advantage, the way I’ve made this stupid watch
replace the reality of a genuine Rolex with something that is not an imitation
of a Rolex watch, but an imitation of the Rolex brand. The watch itself is no
longer of any consequence. We can do the same thing with the rhino – and make
some money at the same time.”
“Is this your crazy thought for the day?” I
said.
“What we do is this,” said the other guy.
“We make ourselves a rhino horn mould. Then we get a whole lot of ground up cattle
horn from the abattoir, and a good modern binding agent that sets really hard,
and then we go into production churning out hundreds of imitation rhino horns.”
“Aha!” said Cupcake. “I think I know where
you’re going with this little brainwave of yours. We make a quick fortune
without having to work too hard, and then we flood the market with our
imitation horns.”
“That’s it,” said the other guy. “You got
the picture just like that.” And he snapped his fingers in the air. “At a
critical point the market will collapse and rhino horn, genuine or fake, will
acquire junk status.”
“Brilliant!” I said. “Not only will we have
made a pile of lovely boodle and saved the rhino from extinction, but we’ll
have exploded the simulacrum. “Those idiots in Viet Nam and China will have to
find some other worthless commodity to which they can attach the pseudo magical
properties they now attribute to rhino horn.”
“It seems,” said Cupcake, “that the human
brain is becoming less and less capable of dealing with reality in its raw
condition. But hey, we’re supposed to be playing pool! Whose turn is it?”
To view my longer work as an author, you can find me on Smashwords here.
To view my longer work as an author, you can find me on Smashwords here.